Automotive / Shopify
Jalisco's Carbon Fiber
Vehicle-led browsing and detailed steering-wheel options for an extensive carbon fiber catalog.
The brief
Vehicle-led shopping
Organize parts around the cars they belong to, then make the many finish, material, and upgrade choices manageable on the product page.
- Platform
- Shopify
- DVS work
- Vehicle browsing & product choices
Start with the vehicle.
Q50, Q60, and G37 collections have visual entry points on the homepage, alongside routes to all vehicles and in-stock parts. The car imagery makes those collections recognizable without relying on the navigation drawer. A rotating Popular products section adds a separate product-led route into the catalog.
Build the wheel, choice by choice.
The product page groups wheel shape, LEDs, carbon finish, grip material, and stitching into visual choices. Forged carbon opens the flake-color options; confirming factory heating reveals the retention upgrade. The recorded Dodge wheel demonstrates these dependent fields, shape-specific LED choices, and a total that changes with selected upgrades.
What we built
Vehicle collections, visual product discovery, and a detailed steering-wheel configuration flow within Shopify.
Feature screenshots captured October 2026. Recorded walkthroughs may show earlier versions.
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