Custom merchandise / Shopify
The Direct Laser Source
A Chicago custom merchandise website bringing product browsing, decoration services, and quote requests together.
Project overviewAutomotive / Shopify
CARBON.DEPT
A carbon fiber parts storefront connecting automotive enthusiasts with in-stock products and custom builds.
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Project overview
CARBON.DEPT sells carbon fiber steering wheels and performance parts. Its storefront separates ready-to-shop products from custom-build inquiries, giving visitors two clear paths based on what their vehicle needs.
Product-first presentation
A close-up steering wheel image establishes the product immediately. The opening screen pairs that imagery with direct links to products and steering wheels.
Shopping and custom builds
In-stock shopping and custom requests appear together, helping customers distinguish a standard purchase from a vehicle-specific project.
An automotive identity
High-contrast typography and detailed product imagery carry the brand across the storefront. View the walkthrough below to see the page in motion.
Website walkthrough
Recorded website preview. The live website may have changed since recording.
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